Dyson
Dyson = vacuum, right?
Dyson's product line is vast, but its reputation isn't. I’ve created a new company language through a print ad, 30 second radio script, 15 second radio script and a 30 second TV script to try and break through the average consumer’s connotations.
the power of distinction
Print Ad
“Waking up on time, performing better at work, getting the kids to do their homework: all made possible from the two things Dyson’s products provide—quality and stability. Because when the things around you work better, you work better.”
the power of distinction
Radio Script (30 Seconds)
“Jimmy from across the street says you get seven years of bad luck whenever you break a mirror, but I’m not so sure that’s true. I threw a matchbox-car at one two years ago and I seem to be doing just fine. I’m always breaking stuff around the house. But... I‘ve never broken my mom’s hair dryer, even though I use it for my art projects. Or the cool lamp next to my bed. It’s ‘cause they’re Dyson. Our Dyson stuff just never break. [Whispers] But I’ll keep trying, anyway.”
This series is meant to air during morning talk-shows while parents are on their way to work or taking kids to school.
the power of distinction
Radio Script / Retail Ad (15 Seconds)
“You only work as well as the things surrounding you. That’s the Dis.... Disstin.... Uh. What’s this word. Distinction. Right. That’s the Distinction of Dyson. Get your Dyson product at Dyson.com for 20% now until the end of June. Dyson, the power of dis-tinc-tion.”
This series is meant to air during morning talk-shows while parents are on their way to work or taking kids to school.