Cameron Wood

Portfolio

Copywriting Portfolio


Fresh Juniors at MRM

At MRM Detroit, I was asked to create a video that would represent the Detroit office of MRM/McCann to the worldwide Senior Leadership Conference. The theme is Acceleration, and instead of just talking about the work that the Detroit office clearly accelerates, I decided to talk about the people it accelerates too. Because no other MRM in the world would put my partner in charge of My Buick Rewards, no other MRM would give us access to a war room.

Created with Kenta Tomeoki and Nate Edmiston


 

What’s Next?

As Interns we were tasked with creating a campaign from strategy to creative to draw awareness of the college discount that GM offers when buying new vehicles.

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Buick & Buick My Rewards

It’s not all glamorous, but it is all rewarding… Ha. For Buick and Buick My Rewards, I worked primarily on emails. Here’s a few of them.

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Buick My Rewards Social Campaign

When it wasn’t emails, it was social. Here’s a social campaign I spearheaded with my partner Kenta Tomeoki.

 
 

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American Sleep Association

While I worked full time at MRM//McCann and went to school full time at CCS, I wasn’t getting a ton of sleep. So I decided to write about it in my copywriting class. Here’s a Public Service campaign about the importance of sleep from the American Sleep Associating.

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Dyson

Back when I was just learning what about copywriting in January of last year, I took on the challenge of doing a campaign for Dyson.

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