GM’s College Discount
MRM//McCann put us into groups with one intern from each department. Being the only creative meant stepping up my game. They tasked us with creating a campaign from strategy to creative that would draw awareness toward the college discount that GM offers when buying new vehicles. In this campaign, we covered all the bases.
All of the OLA and social content targeted the students directly, but the emails pictured below went to parents since we all know who college kids go to in their time of need. We also thought about college kids who don't know what to do right after college and covered that with a life manual.
(click on image for a closer look)