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Cameron Wood
Converse: One of America’s staples in the shoe department. It’s one of those classic brands that have been and will always be around. So why bother creating an ad for the shoe company? There’s a gap. The puzzle titled “Perfect Brand,” has a piece missing nobody could find until now. A white shoe… Get’s dirty. It’s a stigma I deal with every time I buy a new shiny pair of white hightops. My mom hates that I get the color white. But why? Why does it have to be a bad thing? Why not celebrate the stains I collect over time? I consider it my own way of documenting my life, and you should too. I’ve created a campaign about this exact thing, with a print ad, long form ad, brochure and storyboard for a TV spot.
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